DigiCom Doubles Revenue and Grows Headcount by 200% Year-over-Year in 2022
NEW YORK, Jan. 10, 2023
Growth Driven by $10 Million in Managed Media, Client Volume, and Retention Rate
NEW YORK, Jan. 10, 2023 /PRNewswire-PRWeb/ -- DigiCom, a leading growth and acquisition marketing agency, today announced that they have doubled their revenue year-over-year due to significant increases in managed media budgets, client retention, and overall client volume. DigiCom's customized programs are designed to position emerging direct to consumer companies for growth by helping partners develop a robust growth strategy and provide services to set up all growth channels, generate creatives for advertising, manage all online marketing campaigns, and build a foundation for insightful data analysis.
In 2022, DigiCom expanded service offerings to drive customer acquisition through paid media across over 30 platforms, in-house creative development, influencer management, sponsored content, email marketing, and in-house CRO (conversion rate optimization) and website development.
To scale with expansion, DigiCom, based in New York City, added an international office in India, and grew its overall headcount by 200%. As DigiCom expanded its presence to increase workload bandwidth, the company focused on ecommerce, software as a service, and lead generation business as the core of client programs. In 2022, DigiCom added new national logos to its client partners including OneSkin, UmamiCart, Alkeme, and MysteryVibe.
"In 2022, we continued to hold our steadfast commitment to provide our agency partners with unparalleled service designed to position them for growth throughout all growth channels," said Hemant Varshney, Founder and CEO of DigiCom. "We focused on driving increased client volume, raising revenue yield through expanded service offerings, and improving our retention rate, which was 82% for the year. We also significantly increased our managed media, which totaled $10 million for the year. Key successful strategies included integrating our account teams by increasing communication via slack channels, and automated reporting that was developed in-house and integrated into our clients' overall marketing team. In turn, we were able to free up time to be used to provide them with increased service offerings based on each specific client need. This partner integration enabled us to solve their challenges and launch new programs to drive new growth. Ultimately, the majority of our clients saw exceptional growth scaling their businesses from 80% - 700% while decreasing their overall acquisition costs."
To support partner growth, DigiCom is segmenting all new service offerings into 2023 and spinning them off with designated heads of business. These efforts will position subject matter experts in each of the categories and ensure ongoing superior quality work for partners.
DigiCom's approach is one of a high-touch strategic partner and marketing consultancy to provide growth programs for e-commerce brands and advising across all aspects of their clients customer acquisition process.
DigiCom's Growth Expansion service portfolio for emerging brands includes:
- Paid media across 30+ ad platforms
- In-house Creative Development
- Influencer Management -
- Sponsored Content
- Email Marketing
- In-house CRO (conversion rate optimization)
- Website Development
Hemant Varshney is the Founder and Chief Executive of DigiCom and has played a pivotal role in all aspects of the rapidly changing digital marketing industry for over 15 years. Beginning his career as a media manager, consultant, he transitioned to positions including Head of Growth, Vice President at a hyper-growth agency where he managed a team of over 30, and COO at a growth consultancy. Over his career, Hemant has worked alongside clients like HelloFresh, BarkBox, Babbel, Nom Nom Now, FabFitFun, The Mayfair Group, Kindra, Made By Nacho, American Express, and more to help scale their digital acquisition programs. He now leads the team at DigiCom in their quest to position emerging brands for success and scale.
Digicom started with an idea to build and scale internet businesses through a marketplace designed to connect manufacturers & buyers. DigiCom services focus on brand launch, growth acceleration, and direct to consumer digital marketing. Founded in New York, NY in 2015, DigiCom is a no bullshit marketing agency focused on building stories, customer bases, and revenue for emerging direct to consumer brands. For more information, please visit http://www.DigiCom.io
Kristyn (Moll) Ristaino, DigiCom, 1 5127778602, Kristyn@avalonprgroup.com